Object ID 003908
Object Name Woman's Day magazine
Object Desc July 1942 issue of Woman's Day magazine
Collection General Collection
Accession # CMY003913
General Category Printed Material
Source David Schmid
Source Category Donation
Accession Date DEC 3,2015
Credit/Acknowledgement David Schmid
Location Room 1, Shelf 17
Object Date 1942
Start Year Range
End Year Range
Status On-Site Collection Storage
Object Keywords magazine,Woman's Day,housekeeping,housewife,recipes,decorating,
Title Woman's Day magazine
Edition July 1942
Description / Abstract July 1942 issue of Woman's Day Magazine.
Physical Description Magazine measures 8.5" wide and 11.5" high. Cover features an illustration of a July 4th concert in the park. Issue sold for 2-cents. Bottom right corner of cover has a small flag shaped stamp which says "Buy United States War Savings Bonds and Stamps." Back cover has color advertisement for A&P Super Market. Magazine has 66 pages.
Publisher Stores Publishing Company
Publisher Details Following the 1936 opening of A&P's first modern supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for two cents a copy, (33¢ in 2014) the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health, plus a revival of cartoonist Walter Hoban's Jerry on the Job comic strip in a 1939 Grape-Nuts ad campaign. Sold exclusively in A&P stores, Woman's Day had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a circulation of 6,500,000.
Spine / Label
Date DEC 3,2015
Summary Very Good
Assessor Molly Hannan
Notes Some minor edge wear on cover and along the spine.