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Sem-Pray Jo-Ve-Nay Complexion Cake
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Object ID 003096

Object Name Sem-Pray Jo-Ve-Nay Complexion Cake

Object Desc Silver and green cardboard soap box with printing and graphics all over (note: accession number on inside box flap)

Collection General Collection

Accession # CMY002789

Alternate ID

General Category History

Category Personal Care


Source Category Found In Collection

Accession Date JAN 1,1991


Location Room 3, Shelf 4

Object Date

Start Year Range

End Year Range

Status On-Site Collection Storage

Object Keywords Sem-Pray Jo-Ve-Nay,complexion cake,facial,cream,skin cleanser,

Title Sem-Pray Jo-Ve-Nay Complexion Cake

Description Silver and green soap box with contents, woman's portrait on top also includes directions for use, weight, marketing copy (note: accession number on inside box flap)


Approx Collection Date

Height 2.5

Length 3.5

Width 2.5

Depth 0

Diameter 0

Circumference 0

Weight 2

Unit of Measure Inches/ounces

Dimension Details

Quantity 1



Site Details

Place of Origin

Maker Sem-Pray Jo-Ve-Nay Co. Grand Rapids, Mich.

Maker Details Nora Husted came to Grand Rapids from Lowell in 1885, shortly after she and her husband, Noah P. Husted, had divorced. In order to bring more income into the home, she and the children began making soap and perfume in the kitchen and selling them door-to-door. In 1895, the Marietta-Stanley Company was begun under the label "Toujours Jeune There was a name change for the product "Sempre Giovine". By 1904, the manufacturing was moved from their home to a new building near Fourth Street and Turner Avenue NW. Employment quadrupled by 1912. As competition increased, she added rouge and too powder to her line. When she died in 1915, her daughter, Nora, took over the management of the firm. The name of the firm was then changed to "Sempray Jo-ve-nay" in the early 1920's.When Nora died in 1935, Elizabeth took sole charge. At Elizabeth's death in 1951, the operation was sold to Consolidated Chemical Company of Chicago, which closed the Grand Rapids operation.

Maker Mark


(click for full image)

Image Caption CmY2789



Date MAR 13,2015

Summary Bad

Assessor Megan Hindman

Notes Box is damp, contents may have seeped thorugh cardboard


Date MAR 20,2015

Summary Location change

Notes Location changed to Room 3 from On-Site Storage - automatic entry by admin

Date AUG 1,2015

Summary Location change

Notes Location changed to Room 3, Shelf 4 from Room 3 - automatic entry by admin