Object ID 001872
Object Name Our Advertiser Tobacco pouch display
Object Desc Cardboard display by R.J. Reynolds containing 24 pouches of tobacco.
Collection General Collection
Accession # CMY001468
General Category History
Category Tobacco Products
Source Category Found In Collection
Accession Date JAN 1,1991
Location Tobacco Exhibit North Shelf 5
Start Year Range 1910
End Year Range 1930
Status On-Site Collection Storage
Object Keywords tobacco,smoking,Our Advertiser brand,R.J. Reynolds Tobacco Company,American Tobacco Company,Liggett & Myers Tobacco Co.,Brown & Williamson,Cumberland Tobacco Works,merchandise displays,pouches,point-of-purchase displays,
Title Our Advertiser Tobacco pouch display
Description Blue and white colored cardboard display for "Our Advertiser" tobacco pouches by R.J. Reynolds. The display contains 24 pouches, that all measure roughly 2.5'' in height, 2.5 in length, and 1'' wide.The sizes can deviate somewhat because the pouches are shaped differently depending on how the tobacco is sitting inside them. There are 7 different brands represented in the lot of 24 pouches: (8) Duke's Mixture, (6) Our Advertiser, (3) Golden Grain, (1) Red Cap, (1) Country Gentleman, (1) Stud. The companies represented are R.J. Reynolds, American Tobacco, Liggett and Myers, Brown and Williamson, and Cumberland Tobacco Works.
Approx Collection Date
Unit of Measure Inches/ounces
Place of Origin
Maker R.J. Reynolds Tobacco Company
Maker Details At the beginning of the 1900s, Reynolds bought most of the competing tobacco factories in Winston-Salem. The company produced 25% of America's chewing tobacco. 1907's Prince Albert smoking tobacco became the company's national showcase product, which led to high-profile advertising in New York City's Union Square. The Camel cigarette became the most popular cigarette in the country. The Reynolds company imported so much French cigarette paper and Turkish tobacco for Camel cigarettes that Winston-Salem was designated by the United States federal government as an official port of entry for the United States, despite the city being 200 miles (320 km) inland. Winston-Salem was the eighth-largest port of entry in the United States by 1916.
Date APR 1,2014
Assessor Ben Locke
Notes The display itself is in fair condition considering its age and the fact that it is made of thin cardboard. There is a small tear on the right side towards the front of the display. There is a strange corroded looking stain on the back left bottom corner of the display box as well. Tape used to repair back right corner. Cigarette pouches intact, some are empty or have their tax stamp torn.
Date APR 1,2014
Summary Location change
Notes Location changed to Tobacco Exhibit North Shelf 5 from Room 7, Shelf 2 - automatic entry by admin