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Hills Bros Coffee advertisement
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Object ID 001863

Object Name Hills Bros Coffee advertisement

Object Desc Print sign for Hills Bros Coffee. Identical design on both sides. Coffee tin at left and right. Man in yellow outfit at center.

Collection General Collection

Accession # CMY002035

Alternate ID

General Category History

Category Advertising/Promo


Source Category Found In Collection

Accession Date JAN 1,1991


Location Room 7, Shelf 6

Object Date

Start Year Range 1932

End Year Range 1950s

Status On-Site Collection Storage

Object Keywords Hills Bros. brand,advertising,signs,coffee,Hills Bros. Coffee,

Title Hills Bros Coffee advertisement

Description Print advertisement on cardboard center. Front and back are identical. At center is image of man in yellow robe, logo for coffee brand. At center is text "Hills Bros / Coffee". At left and right side are graphic of coffee can with a key on top for opening. Background is brown with black shadowing under the cans. Red border with red outlined squares at each corner. At lower right corner on front there appears to be a maker's mark but loss of paper makes it illegible. Red tape around border, not original. At top there are two holes with metal wire attached. Eyelet screw hanging on wire.


Approx Collection Date

Height 9.25

Length 0

Width 44.5

Depth 0

Diameter 0

Circumference 0

Weight 0

Unit of Measure Inches/ounces

Dimension Details

Quantity 0



Site Details

Place of Origin

Maker Hills Bros. Coffee

Maker Details Hill Bros. was established in 1878. In 1900 R.W. Hills, a very passionate tinkerer, stumbles upon a process that removes air from coffee packaging- resulting in fresher beans. Known as 'vacuum-packing', R.W.'s discovery is the most widely used packaging method to this day. In 1906 A young artist named Briggs offers to create a company trademark. His design, the 'taster', inspired by the coffee's Ethiopian origin, is welcomed by Austin and R.W. A life-size statue is still present at the Hills Bros. San Francisco building. 1914 The Red Can Brand of Hills Bros. Coffee is introduced. Since 1985 Hills Bros. Coffee has been bought by Nestle, Sara Lee, and Massimo Zanetti Beverage USA purchases Hills Bros. in 2005.

Maker Mark


(click for full image)

Image Caption CMY2035



Date MAR 28,2013

Summary poor

Assessor BN

Notes The red tape on edges is loose on back at lower edge and on frotn and back at left/right edges. Tape has caused damage to paper underneath, tearing top layer of paper. Edges are worn. On front at lower left corner the paper is torn through one layer with only a small section attached to rest of paper. Wire hanger at top center is causing wear on paper. at center and lower 1/2 of sign there is a large scratch with small areas of loss in paper. About 2" from lower edge there is a white mark running horizontally. On right edge of front there is bubbling in the top paper layer. All corners are frayed. On back both left and right sides have bubbling in top paper layer. At center there is large scratch with areas of loss in paper layer. Area of toss at top right corner. Lower right corner is very worn paper is torn and piece of cellophane tape is attached.


Date MAR 28,2014

Summary Location change

Notes Location changed to Room 7 from Political Room Exhibit - automatic entry by admin

Date JUN 6,2014

Summary Location change

Notes Location changed to Room 7, Shelf 6 from Room 7 - automatic entry by admin