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Postum Cereal Beverage
  1. Details
  2. Images
  3. Conditions
  4. Events
  5. Provenance
  6. Notes

Details

Object ID 001676

Object Name Postum Cereal Beverage

Object Desc Box of Postum Cereal Beverage from the Post Cereals Division of General Foods Corporation.

Collection General Collection

Accession # CMY001352

Alternate ID

General Category History

Category Food Containers

Source

Source Category Found In Collection

Accession Date JAN 1,1991

Credit/Acknowledgement

Location Room 7, Shelf 15

Object Date

Start Year Range 1912

End Year Range 1920

Status On-Site Collection Storage

Object Keywords Postum (brand),Post Cereal Company,C.W. Post,General Foods Corporation,beverages,boxes,cereal,


Title Postum Cereal Beverage

Description Box of Postum Cereal Beverage. Box has blue, red, yellow, brown and off-white design. Front of box has image of cup of postum with creamer. Front reads "[K] 1lb. 2 oz. Net Wt. 510 Grams/Made in U.S.A./Postum/Reg. U.S. Patent Off./Cereal Beverage/Roasted Bran, Whole Wheat, Sugar Cane Molasses/ Post Cereals Division, General Foods Corporation/Battle Creek, Michigan/Makes 60 Cups/Boil, Percolate, or Drip." Back side is same as front. Lid lists price (31 cents) and advertises their Instant Postum with "Regular or New Imitation Coffee Flavor." Image of spoonful of Postum. Sides have directions for making Postum and recipes. Bottom reads "Reg. U.S. Patent Off./Postum/Cereal Beverage/C.M. Post." Box is still full of Postum.

Collector

Approx Collection Date

Height 7

Length 4

Width 2.75

Depth 0

Diameter 0

Circumference 0

Weight 0

Unit of Measure Inches/ounces

Dimension Details Dimensions are for entire box of Postum.

Quantity 1

Material

Site

Site Details

Place of Origin

Maker C.W. Post

Maker Details A household mainstay introduced by C.W. Post in 1895, Postum is a healthful coffee alternative that combines skillfully roasted wheat germ with hearty molasses for a one-of-a-kind savory beverage that satisfies with its unmistakable rich aroma and robust flavor. Postum is naturally caffeine free and smooth tasting with no acidity or bitterness. It is a natural choice for health-conscience individuals and those with dietary, health, or religious restrictions. The Postum Cereal Company eventually became General Foods, which was bought by Kraft Foods. The "instant" drink mix version was developed in 1912, replacing the original brewed beverage. This 10-calorie beverage was caffeine-free, fat-free, trans-fat-free, sodium-free, and kosher. In addition to the original flavor, there was a coffee-flavored version. Kraft discontinued production of Postum in 2007. As of January 2013, Eliza's Quest Food succeeded in returning Postum to a number of stores, primarily in Utah and Mountain States.

Maker Mark

Images

(click for full image)

Image Caption CMY001352

Description Box of Postum Cereal Beverage

Conditions

Date MAR 6,2014

Summary Good

Assessor Cassie Coffey

Notes Box has little wear including some tear/wear on edges of box. Box still contains Postum, has not been opened.


Events

Date MAR 6,2014

Summary Location change

Notes Location changed to Room 4, Shelf 1 from Room 7, Shelf 24 - automatic entry by admin


Date MAY 27,2014

Summary Location change

Notes Location changed to Room 7, Shelf 24 from Room 4, Shelf 1 - automatic entry by admin


Date JUN 13,2014

Summary Location change

Notes Location changed to Room 7, Shelf 15 from Room 7, Shelf 24 - automatic entry by admin


Provenance

Notes