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Red Rock Cola sign
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Object ID 001617

Object Name Red Rock Cola sign

Object Desc Embossed, rectangular metal sign. White background with red text. Back is plain.

Collection General Collection

Accession # CMY001955

Alternate ID

General Category History

Category Advertising/Promo


Source Category Found In Collection

Accession Date JAN 1,1991


Location Room 7, Shelf 17

Object Date

Start Year Range 1930s

End Year Range 1950s

Status On-Site Collection Storage

Object Keywords beverages,advertising,signs,Red Rock Cola,Stout Sign Company,soft drinks,

Title Red Rock Cola sign

Description Rectangular, metal embossed sign. Front is painted white with red text. Text reads, "Enjoy Red Rock Cola". below at center is "Reg. U.S. Pat. Off." At lower right corner text, "Stout Sign Co. - St. Louis Mo." Hole punched out at each corner and top and bottom at center for hanging. Back side is plain, light gray.


Approx Collection Date

Height 3.5

Length 0

Width 19.5

Depth 0

Diameter 0

Circumference 0

Weight 0

Unit of Measure Inches/ounces

Dimension Details

Quantity 0



Site Details

Place of Origin

Maker Stout Sign Co.

Maker Details

Maker Mark


(click for full image)

Image Caption CMY1955



Date FEB 27,2014

Summary poor

Assessor BN

Notes Metal is bent and dented from storage. Around holes at corners and center the paint is chipped off. Edges are worn with loss of paint. Vertical crease at top edge inbetween center and right corner. White paint is yellowed and stained. Exposed metal is rusted. Surface scratches throughout. Back side has large patch of rust at left. Edges around are rusted. Metal is scratched on surface. Accretions on surface at left.


Date FEB 27,2014

Summary Location change

Notes Location changed to Room 7 from Room 7, Shelf 12 - automatic entry by admin

Date FEB 27,2014

Summary Location change

Notes Location changed to Room 7, Shelf 8 from Room 7 - automatic entry by admin

Date JUN 13,2014

Summary Location change

Notes Location changed to Room 7, Shelf 17 from Room 7, Shelf 8 - automatic entry by admin



Date FEB 27,2014

Notes Lee Hagen and G.T. Dodd founded the Red Rock Company in 1885 in Atlanta. Ginger Ale was the first product. By 1947, the products were bottled in 25 out of the, then, 47 states. Success for the company wanned in the 1950s. Babe Ruth endorsed the soda.