portions Copyright © 2011 by the Museum Archive software project ·  All Rights reserved ·  E-Mail:
Home   |   By Name   |   By Keyword   |   By Category     
Chudnow Museum
Chudnow Museum
Schlitz Brewing Company sign
  1. Details
  2. Images
  3. Conditions
  4. Events
  5. Provenance
  6. Notes


Object ID 001606

Object Name Schlitz Brewing Company sign

Object Desc Porcelain sign for Schlitz. Die-cut of globe with yellow accents. Red and yellow banner across with "Schlitz" on it.

Collection General Collection

Accession # CMY001951

Alternate ID

General Category History

Category Advertising/Promo


Source Category Found In Collection

Accession Date JAN 1,1991


Location Schlitz Exhibt

Object Date 1930s

Start Year Range

End Year Range

Status On Exhibit

Object Keywords beer,breweries,Schlitz Brewing Company,advertising,signs,beverages,

Title Schlitz Brewing Company sign

Description Porcelain sign for Schlitz Brewing Company. Die-cut. Image of globe with blue water and yellow details of North and South America. Red star over Milwaukee. Across center is red and yellow banner with "Schlitz" written on it. Hole at top left and right sides for hanging. Back is black with the top 1/2 painted red. Masking tape at center with writing in ink.


Approx Collection Date

Height 12.25

Length 0

Width 14.5

Depth 0

Diameter 0

Circumference 0

Weight 0

Unit of Measure Inches/ounces

Dimension Details

Quantity 0



Site Details

Place of Origin

Maker Schlitz Brewing Company

Maker Details

Maker Mark


(click for full image)

Image Caption CMY1951



Date FEB 27,2014

Summary fair

Assessor BN

Notes Sign is distorted and curved backward. Porcelain is chipped with loss at top center by hole. Also loss at left above banner. Chips at left around banner with little loss. Edges are worn and metal is corroded. Light scratches on surface. On back metal is rusted on edges. Top 1/2 has been painted red. Loss around top hole with white discoloration. White discoloration on bottom edge, wear. Light scratches and wear on surface. At top center piece of masking tape adhered with writing in ink "$12.00" crossed out and "8.00" written next to it.


Date FEB 27,2014

Summary Location change

Notes Location changed to Room 7 from Room 7, Shelf 7 - automatic entry by admin

Date FEB 27,2014

Summary Location change

Notes Location changed to Room 7, Shelf 8 from Room 7 - automatic entry by admin

Date JUN 13,2014

Summary Status change

Notes Status changed to On Exhibit from On-Site Collection Storage - automatic entry by admin

Date JUN 13,2014

Summary Location change

Notes Location changed to Schlitz Exhibt from Room 7, Shelf 8 - automatic entry by admin



Date APR 29,2014

Notes According to Leonard Jurgensen this sign is possibly part of a larger display (sign #237) which would have had a large circular bottom component and this would attach at top. He dates this to the 1930s

Date JUN 13,2014

Notes Home Location is Room 7, Shelf 17