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Gridley Buttermilk sign
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Object ID 001189

Object Name Gridley Buttermilk sign

Object Desc Blue Crystoglas sign for Gridley Buttermilk with metal chain.

Collection General Collection

Accession # CMY001822

Alternate ID

General Category History

Category Advertising/Promo


Source Category Found In Collection

Accession Date JAN 1,1991


Location Room 7, Shelf 7

Object Date

Start Year Range 1910

End Year Range 1940

Status On-Site Collection Storage

Object Keywords Gridley Dairy Company,signs,Crystoglas,Whitehead & Hoag Co.,milk,advertising,beverages,buttermilk,

Title Gridley Buttermilk sign

Description Sign for Gridley Buttermilk. Blue celluloid over metal. Embossed lettering filled in with gold and silver foil. Text reads, "Gridley / Buttermilk / 'Right from the churn' / Served Here". At top there are to holes punched out with metal rings and a metal chain which is attached at right side. There is a paper backing with a piece at center to prop up sign. At lower left on back is a description of maintenance and that it is a Crystoglas sign.


Approx Collection Date

Height 6.06

Length 0

Width 11.25

Depth 0.38

Diameter 0

Circumference 0

Weight 0

Unit of Measure Inches/ounces

Dimension Details Depth include the metal rings on top. Dimensions do not include metal chain. Chain is 5" long.

Quantity 0

Material Metal, celluloid


Site Details

Place of Origin

Maker Whitehead & Hoag Co.

Maker Details Newark, NJ

Maker Mark


(click for full image)

Image Caption CMY1822



Date JAN 10,2014

Summary good

Assessor BN

Notes The metal chain is attached on the right side only at top. There is what looks like spotting from liquid on the front of the sign. By the "R" in Gridley there is a white mark running vertically. On edges there are black marks. At lower right corner, there is loss of blue covering to metal. Wear in the celluloid covering around the holes at the top. Metal rings and chain are tarnished. Light scratches in celluloid cover. On back, the metal edge is tarnished and worn. At center there are two pieces of cellphone tape attached to cardboard backing. The cardboard easel leg is worn at bottom with fraying and a crease horizontally. The label at lower left is unattached on the lower right corner. Small stain just above Crystoglas label. At top center there is a small area of loss of the first layer of cardboard and a indentaton next to it.


Date JAN 16,2014

Summary Location change

Notes Location changed to Room 7, Shelf 3 from Room 7 - automatic entry by admin

Date FEB 27,2014

Summary Location change

Notes Location changed to Room 7, Shelf 7 from Room 7, Shelf 3 - automatic entry by admin



Date JAN 10,2014

Notes Leander V. Gridley started the L.V. Gridley Dairy Co in 1898. It was the largest milk distributor in Milwaukee, In the early 1900s. John Le Feber gather smaller dairies to form the Gridley Dairy Company. In the 1920s, Borden acquired Gridley, but they still produced under the Gridley named. The business stopped in the mid-1940s. Crystoglas is a process that uses embossed metal as a backing with colored foil underneath a celluloid covering. Whitehead & Hoag developed this process.