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Cherry Sparkle sign
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Object ID 000134

Object Name Cherry Sparkle sign

Object Desc Cherry Sparkle soda sign. Yellow background with green border. The Crown Cork & Seal Company.

Collection General Collection

Accession # CMY000221

Alternate ID

General Category History

Category Advertising/Promo


Source Category Found In Collection

Accession Date JAN 1,1991


Location H. Grafman Grocery Exhibit

Object Date

Start Year Range 1920

End Year Range 1929

Status On Exhibit

Object Keywords Cherry Sparkle,advertising,soft drinks,Neuman, Alfred E.,signs,beverages,Mad Magazine,

Title Cherry Sparkle sign

Description CHERRY SPARKLE with character that was later used in MADD magazine. Alfred E. Neuman character on this 6x13 embossed tin sign from the 1920s advertising Exquisite Cherry Sparkle soda. Use of character is said to pre-date magazine by as much as 60 years. Earliest known incarnation dates from the 1890s in advertising.


Approx Collection Date

Height 0

Length 13.25

Width 6

Depth 0

Diameter 0

Circumference 0

Weight 0

Unit of Measure Inches/ounces

Dimension Details

Quantity 1

Material metal


Site Details

Place of Origin

Maker Crown Cork & Seal Co.

Maker Details Baltimore, MA

Maker Mark


(click for full image)

Image Caption CMY000221



Date JAN 31,2013

Summary Very Good

Assessor Christina

Notes The coloring is still very bright; Bottom border in green is getting a bit rusty. The words have a bit or tarnish or wear over them. Paper back still in excellent condition. String is still attached.